Italian equipment manufacturer TRM signs Shamrock Marketing to bring next generation retreading equipment to market

06 March 2018


Ala (IT) – Italian retread equipment manufacturer TRM has developed a new line of automated retreading equipment for the U.S. market and signed an agreement with Shamrock Marketing, Inc. of Louisville Kentucky to be the authorized dealer.  The new line, called “Latitude”, is built around a robotic style buffing machine that is designed to minimize process time, cut labor, and increase consistency in buff texture.  The equipment line will be officially launched in March during the Mid-American-Truck-Show in Louisville, KY with live demonstrations at Shamrock’s facility.

“Our vision is to bring automation to the retreading process and offer a complete alternative to the market in the U.S.  We believe that our portfolio combined with the service and support of Shamrock offers an unbeatable value to the end client” says Alessandro Villa, GM of TRM.

“The future of retreading is automation that produces a better-quality retread, faster, smarter, and at a lower cost. TRM has the heritage, experience, know-how, and resources to bring the retread process to a level of automation that will help ensure retreading’s future” says Doug Conley, Vice President of Shamrock Marketing.